How to Advertise: A Look into Media with Nyan Cat and GLaDOs

A lesson from one business to another: weird and stupid things are gold. When speaking of the word “presentable”, it’s not always about what looks nice and elegant that will catch the eyes  of the people who will help us survive in this hell hole called “the market”.  The most ridiculous, humorous, and strange icons that some of the members of the online community have enough time to create are what keeps sites such as YouTube, DeviantArt , and Newgrounds interesting to come back to, besides many other reasons. Let us take a look at one such strange example, a meme called Nyan Cat:

How can something so childish keep people sitting on their seats and eyes on the video? My answer: it’s charming, it’s humorous, and it’s creative.  If it’s popular enough and grabs a good enough audience it can spawn a huge fanbase, fanworks, and even increase the publicity of the product. Let’s take another example: This is for those players who couldn’t find her dry humor irresistible, as well as her musical talent.

As said before, if popular enough, it will gain such a following that people will spawn their own works based on , increasing the acknowledgement of the game for the creators. A great way to make sales I gotta say.


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